Home - Halley Immelt - Graphic Designer & Illustrator

Medication Access Report, Digital Experience

Client: CoverMyMeds

In 2021, we reimagined CoverMyMeds' annual research report to incorporate stories of real patients who are managing chronic health conditions and working to overcome barriers when trying to access their treatment. The digital experience drives readers to download the full research report while also giving context about the human impact of the inequities in our healthcare system. In addition to this concept and its design, I provided art direction for all of the photo shoots remotely during the COVID-19 pandemic. With this concept, we set a company record for number of media placements for this report.

https://insights.covermymeds.com/medication-access-report

Medication Access Report

Client: CoverMyMeds

The Medication Access Report is CoverMyMeds' largest piece of thought leadership. It is comprised of 67 pages of in-depth research into how technology can impact patient care and exposes opportunities for the healthcare industry to improve. As lead designer for this piece, I collaborated with our writer to drive a strategy to keep patient concerns at the forefront, and I designed the entirety of the report. Health Populi said of the report, "The CoverMyMeds report ... is highly-recommended reading to help us put medications and drug economics in the context of COVID-19 and beyond the pandemic."

Download the report

Healthcare Provider Card Deck

In advance of the HIMSS21 conference in Las Vegas, we created a custom playing card deck to honor healthcare providers. This was included within a pre-conference mailer and was also distributed at the conference as a promotional item. The number cards included statistics about CoverMyMeds' solutions and research from our Medication Access Report. I was responsible for the creative strategy and digital illustrations for this piece, which will also be used across other marketing collateral at the conference in August.

Health System Calculator Microsite

Client: CoverMyMeds

This website pulls in the number of patients and healthcare providers from health systems across the country and uses this data to calculate how these populations can be impacted by a variety of hurdles that present themselves when trying to give patients access to a prescribed medication. This microsite was part of our alternate digital strategy that resulted after industry conferences were cancelled due to the COVID-19 pandemic. You can explore the site at

http://go.covermymeds.com/epic

Prior Authorization Social Images

"PA Season" is a time at the beginning of the year when insurance changes take effect for patients and health plans, which leads to an influx of paperwork for healthcare providers' offices. This is a big marketing opportunity for CoverMyMeds, and paid digital campaigns have become an increasingly important part of our marketing mix at this time of year. A sampling of static ads are shown here from the 2021 PA season, where we experienced record PA volume.

Provider Solutions Demo

Client: CoverMyMeds

Many of CoverMyMeds' solutions integrate directly into a healthcare provider's existing software, but that software varies widely. In order to demonstrate in sales conversation how our solutions work, we created a prototype of several mock interfaces to demonstrate several of our solutions. This uses fake patient and medication names and allows our sales representatives to walk through a variety of scenarios with a potential client without actually developing the software integration. Try it out here.

30-Second Brand Story Video
Client: CoverMyMeds

HIMSS Top Prospect Client Gift and Video Mailer

Client: CoverMyMeds

This video mailer was sent to top prospect clients for the HIMSS20 conference. It also included a glass notetaking board as a gift. The video tells the story of how two patients with similar backgrounds were helped in different ways with the same prescription decision support solutions.

HIMSS20 Happy Hour Conference Email

Client: CoverMyMeds

This email invitation encouraged HIMSS20 attendees to visit the CoverMyMeds booth for a happy hour where they could engage with our people and enjoy drinks and appetizers.

RxBenefit Clarity Case Study

Client: CoverMyMeds

RxBenefit Clarity is in the crowded real-time benefit check solution space. CoverMyMeds partnered with Burke Inc. to research how our solution impacted a large health system. We produced this case study, which was printed and distributed in client meetings and at conferences, as well as being available online as gated content within the News & Insights section of the CoverMyMeds website.

HIMSS18 Conference Pre-Show Direct Mailer with Pop-Up Playing Card

Client: CoverMyMeds

HIMSS18 is the largest conference in health care, and as a result it can be a challenge for smaller companies to encourage attendees to visit their booth for lead retrieval. When HIMSS was last in Las Vegas, CoverMyMeds sent a pre-show direct mailer to attendees that encouraged them to detach the King of Hearts and bring it back to the booth in exchange for a prize, while also introducing them to one of our solutions. This was built with a custom dieline and sent to roughly 3000 recipients.

"Proof of Values" Sales Report

Client: CoverMyMeds

In 2017, CoverMyMeds began to integrate long-form printed reports into its sales strategy. These reports, called "proof of values" books, align the company mission with that of a potential partner. These are customized to each prospect and are typically used within meetings where it can be challenging or impossible to project a presentation, so the spiral binding allows them to lie flat on a table while our team presents. These booklets typically include 20 pages or more, and a selection of them is presented here.

CoverMyOlympics 2018 Poster

Client: CoverMyMeds

CoverMyOlympics is an annual week-long team-building event where CoverMyMeds employees participate in friendly, quirky competition that includes events such as office chair soccer, a staring contest, rock-paper-scissors, and Nerf archery. This poster was used to promote the event in 2018 and 2019. Learn more about CoverMyOlympics in this article.

E15 Petition Campaign illustration

Client: American Motorcyclist Association

The AMA is the premier motorcycle advocacy organization in the United States, and one piece of legislation they are currently monitoring is the level of ethanol that is permitted to be blended into gasoline. This illustration was used at the front of the AMA's campaign to raise awareness among its members of the potential harm to small engines that can be caused by ethanol, and to encourage them to petition the EPA to keep the allowable rate at 10 percent (E10) instead of 15 percent (E15).

Brand Guidelines Document

Client: CoverMyMeds

CoverMyMeds updated and expanded upon its brand guidelines in 2017. The version was in use through 2019.

Bourbon and Greyhound-Inspired Wedding Invitation Suite

Client: A Happy Couple in Columbus

Kim and Chandler are dog and bourbon lovers who deserved something unique to announce their upcoming nuptials. I designed this invitation suite based around their mutual interests and used copper hot foil stamping and embossing, in the spirit of liquor packaging.

RxBenefit Clarity Landing Page and Motion Graphic

RxBenefits Clarity Landing Page and Motion Graphic

Client: CoverMyMeds

RxBenefit Clarity displays medication pricing and alternatives within a health care provider's electronic health record system so their patients can avoid sticker shock when arriving at the pharmacy. This landing page and motion graphic explain how the solution works and how it can benefit doctors.

Quick-Start Pocket Guide for Health Care Providers

Client: CoverMyMeds

This pocket guide provides a quick overview of how to complete prior authorizations electronically via CoverMyMeds. It is designed to fit in the pockets of a lab coat and is distributed at conferences in a clear sleeve packaged with a CoverMyMeds-branded Field Notes notebook.

Columbus VegFest Branding

Client: Columbus Veg Community

The non-profit Columbus Veg Community was planning Columbus' first vegan festival and needed a brand that was friendly and approachable. By combining the shape of Ohio with a that of a beet, we were able to align something unique to our city with a visual related to veganism. While a trademark issue kept their festival from coming to fruition, an iteration of this logo became the branding for their nonprofit and is in use today.

McKesson ExpressConnect brochure

Client: McKesson

Occasionally, CoverMyMeds and its parent company McKesson collaborate on solutions, and this can necessitate a shift in which brand is dominant. Our challenge with this piece was to find a way to put the McKesson brand at the forefront but also make sure the CoverMyMeds brand was represented.

"Threats to Motorcycling in 2016" editorial illustration for American Motorcyclist magazine

Threats to Motorcycling Editorial Illustration

Client: American Motorcyclist Magazine

The AMA is the premier motorcycle advocacy organization in the United States, and every year it publishes a story in its member ship magazine about the year's threats to the motorcycling world. This editorial illustration shows a motorcyclist in a carnival knife throwing game to present a metaphor for the challenges that motorcyclists can face.

Employee Tour Map

Client: CoverMyMeds, prepared for McKesson

In 2016, CoverMyMeds hosted leadership from McKesson to give them a sense of our company culture while they were evaluating acquiring the company. This tour map shows the employees they would meet on their stops throughout their tour.

2014 Motorcycle Hall of Fame Induction Ceremony autograph poster

2014 Motorcycle Hall of Fame Induction Ceremony Poster

Client: American Motorcyclist Association

This poster features the 2014 Motorcycle Hall of Fame inductees, and was sold at the induction ceremony so it could be signed and kept as a keepsake.

Farm Sanctuary T-shirt

Client: Lasa Sanctuary

This T-shirt was sold as a fundraiser for Lasa Sanctuary and features illustrated portraits of three of their rescued farm animals. This was created in two colors so it could be easily screenprinted on apparel.

Soap Company Branding

Client: Rathbone Cottage Soap & Sundries

Because this company derives its name from the place where it was founded — a Clintonville cottage on Rathbone Avenue — we created its identity around the house itself. By using a minimalistic style, we were able to easily create an outline version of the logo that can be used in a stamp for the soap and its low-cost, eco-friendly packaging.

AMA Racing Logo Refresh

Client: American Motorcyclist Association

The AMA sanctions more than 2,000 events each year, and among them are many professional and amateur races. Our challenge was to maintain AMA Racing as a sub-brand of the AMA while also interjecting some of the energy that is expected of of motorcycle racing brands. This allowed the AMA to sell apparel featuring their racing logo that would appeal to their younger demographic of racers who were less likely to buy apparel featuring the AMA brand.

PDX Conference Ad

Client: CoverMyMeds

Thinline Illustration Set

Client: CoverMyMeds

As a B2B health care company, CoverMyMeds frequently needs to communicate complex concepts visually while maintaining its friendly and approachable brand voice. These illustrations are part of a larger set of thinline illustrations that is used in a variety of marketing collateral.