Medication Access Report, Digital Experience

Medication Access Report

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HIMSS Top Prospect Client Gift and Video Mailer

Client: CoverMyMeds

This video mailer was sent to top prospect clients for the HIMSS20 conference. It also included a glass notetaking board as a gift. The video tells the story of how two patients with similar backgrounds were helped in different ways with the same prescription decision support solutions. 

HIMSS20 Happy Hour Conference Email

Client: CoverMyMeds

This email invitation encouraged HIMSS20 attendees to visit the CoverMyMeds booth for a happy hour where they could engage with our people and enjoy drinks and appetizers. 

RxBenefit Clarity Case Study

Client: CoverMyMeds

RxBenefit Clarity is in the crowded real-time benefit check solution space. CoverMyMeds partnered with Burke Inc. to research how our solution impacted a large health system. We produced this case study, which was printed and distributed in client meetings and at conferences, as well as being available online as gated content within the News & Insights section of the CoverMyMeds website. 

HIMSS18 Conference Pre-Show Direct Mailer with Pop-Up Playing Card

Client: CoverMyMeds

HIMSS18 is the largest conference in health care, and as a result it can be a challenge for smaller companies to encourage attendees to visit their booth for lead retrieval. When HIMSS was last in Las Vegas, CoverMyMeds sent a pre-show direct mailer to attendees that encouraged them to detach the King of Hearts and bring it back to the booth in exchange for a prize, while also introducing them to one of our solutions. This was built with a custom dieline and sent to roughly 3000 recipients. 

"Proof of Values" Sales Report

Client: CoverMyMeds

In 2017, CoverMyMeds began to integrate long-form printed reports into its sales strategy. These reports, called "proof of values" books, align the company mission with that of a potential partner. These are customized to each prospect and are typically used within meetings where it can be challenging or impossible to project a presentation, so the spiral binding allows them to lie flat on a table while our team presents. These booklets typically include 20 pages or more, and a selection of them is presented here. 

Bourbon and Greyhound-Inspired Wedding Invitation Suite

Client: A Happy Couple in Columbus

Kim and Chandler are dog and bourbon lovers who deserved something unique to announce their upcoming nuptials. I designed this invitation suite based around their mutual interests and used copper hot foil stamping and embossing, in the spirit of liquor packaging. 

CoverMyOlympics 2018 Poster

Client: CoverMyMeds

CoverMyOlympics is an annual week-long team-building event where CoverMyMeds employees participate in friendly, quirky competition that includes events such as office chair soccer, a staring contest, rock-paper-scissors, and Nerf archery. This poster was used to promote the event in 2018 and 2019. Learn more about CoverMyOlympics in this article.

E15 Petition Campaign illustration

Client: American Motorcyclist Association 

The AMA is the premier motorcycle advocacy organization in the United States, and one piece of legislation they are currently monitoring is the level of ethanol that is permitted to be blended into gasoline. This illustration was used at the front of the AMA's campaign to raise awareness among its members of the potential harm to small engines that can be caused by ethanol, and to encourage them to petition the EPA to keep the allowable rate at 10 percent (E10) instead of 15 percent (E15).

RxBenefits Clarity Landing Page and Motion Graphic

Client: CoverMyMeds

RxBenefit Clarity displays medication pricing and alternatives within a health care provider's electronic health record system so their patients can avoid sticker shock when arriving at the pharmacy. This landing page and motion graphic explain how the solution works and how it can benefit doctors.

Brand Guidelines Document

Client: CoverMyMeds

CoverMyMeds updated and expanded upon its brand guidelines in 2017. The version was in use through 2019. 

Quick-Start Pocket Guide for Health Care Providers

Client: CoverMyMeds

This pocket guide provides a quick overview of how to complete prior authorizations electronically via CoverMyMeds. It is designed to fit in the pockets of a lab coat and is distributed at conferences in a clear sleeve packaged with a CoverMyMeds-branded Field Notes notebook.

Health Care Playing Cards

Client: CoverMyMeds

This health care-inspired playing card deck was distributed as a freebie at the HIMSS18 conference in Las Vegas. 

Columbus VegFest Branding

Client: Columbus Veg Community 

The non-profit Columbus Veg Community was planning Columbus' first vegan festival and needed a brand that was friendly and approachable. By combining the shape of Ohio with a that of a beet, we were able to align something unique to our city with a visual related to veganism. While a trademark issue kept their festival from coming to fruition, an iteration of this logo became the branding for their nonprofit and is in use today.

McKesson ExpressConnect brochure

Client: McKesson 

Occasionally, CoverMyMeds and its parent company McKesson collaborate on solutions, and this can necessitate a shift in which brand is dominant. Our challenge with this piece was to find a way to put the McKesson brand at the forefront but also make sure the CoverMyMeds brand was represented. 

Threats to Motorcycling Editorial Illustration 

Client: American Motorcyclist Magazine

The AMA is the premier motorcycle advocacy organization in the United States, and every year it publishes a story in its member ship magazine about the year's threats to the motorcycling world. This editorial illustration shows a motorcyclist in a carnival knife throwing game to present a metaphor for the challenges that motorcyclists can face. 

Employee Tour Map

Client: CoverMyMeds, prepared for McKesson

In 2016, CoverMyMeds hosted leadership from McKesson to give them a sense of our company culture while they were evaluating acquiring the company. This tour map shows the employees they would meet on their stops throughout their tour. 

2014 Motorcycle Hall of Fame Induction Ceremony Poster

Client: American Motorcyclist Association

This poster features the 2014 Motorcycle Hall of Fame inductees, and was sold at the induction ceremony so it could be signed and kept as a keepsake.

Farm Sanctuary T-shirt

Client: Lasa Sanctuary

This T-shirt was sold as a fundraiser for Lasa Sanctuary and features illustrated portraits of three of their rescued farm animals. This was created in two colors so it could be easily screenprinted on apparel. 

Soap Company Branding

Client: Rathbone Cottage Soap & Sundries  

Because this company derives its name from the place where it was founded — a Clintonville cottage on Rathbone Avenue — we created its identity around the house itself. By using a minimalistic style, we were able to easily create an outline version of the logo that can be used in a stamp for the soap and its low-cost, eco-friendly packaging. 

Thinline Illustration Set

Client: CoverMyMeds

As a B2B health care company, CoverMyMeds frequently needs to communicate complex concepts visually while maintaining its friendly and approachable brand voice. These illustrations are part of a larger set of thinline illustrations that is used in a variety of marketing collateral.

AMA Racing Logo Refresh

Client: American Motorcyclist Association  

The AMA sanctions more than 2,000 events each year, and among them are many professional and amateur races. Our challenge was to maintain AMA Racing as a sub-brand of the AMA while also interjecting some of the energy that is expected of of motorcycle racing brands. This allowed the AMA to sell apparel featuring their racing logo that would appeal to their younger demographic of racers who were less likely to buy apparel featuring the AMA brand. 

PDX Conference Ad

Client: CoverMyMeds

Specialty Medication Leave Behind

Client: CoverMyMeds

Body Care Brand Logo

Client: Wild North Naturals  

Freedom Fighter Eagle Vector Illustration

Client: American Motorcyclist Association  

Sriracha Honey Garlic Chip Packaging

Client: CoverMyMeds

2015 FIM North American Champion Awards

Client: American Motorcyclist Association

CD102.5 Poster Calendar Contest Entry

Rugby Team Sponsorship Sales Sheet
Client: Columbus Castaways